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DIGITIAL MARKETING PORTFOLIO

Stephen
Buck

AI-Powered Marketing Strategist

I help brands show up consistently, communicate clearly, and grow using a mix of sharp strategy, creative execution, and the AI-powered workflows that modern marketing demands.

Based in Kawartha Lakes, founder of Vantage Point North.

ABOUT ME

Strategy. Creativity.
Tools that scale.

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I'm a digital marketing student at triOS College with a concentration in AI-powered content marketing and social media strategy — and the founder of Vantage Point North (VPN), a full-service visual marketing consultancy serving small businesses in the Kawartha Lakes region.

My focus is on building marketing systems that perform at an enterprise level without the enterprise price tag. That means combining sharp strategy with the right tools: Claude for research and drafting, NotebookLM for source analysis, Canva for visual execution — and a real understanding of what platforms like Instagram, TikTok, and LinkedIn actually reward.

I'm also a Transport Canada-certified drone pilot and commercial photographer, which means I can concept, create, and deliver a full campaign — from strategy through final image — without handing off the creative to someone else.

Transport Canada Drone Pilot - Certified 2025

Brand Strategy

Voice, identity & Positioning

AI-Powered

Content

Faster,smarter,

consistent

Social Strategy

Digitial Marketing

Tied to business

outcomes

CASE STUDIES
CASE STUDIES

The work, documented.

BRAND STRATEGY

Vantage Point North - Full Brand Launch

VANTAGE POINT NORTH
BRAND IDENTITY SYSTEM
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Challange

Build a credible, premium marketing brand from zero in a region with no comparable local competitor. One that could communicate enterprise-level quality to small business clients in Kawartha Lakes.

Approach

Develop the complete brand identity, name, logo system, color palette, voice and tone guidelines, and a 7-service offering. Use Claude for brand voice re-affinement and audience persona development. Build website architecture in Wix and establish an initial Instagram presence. 

Outcome 

A deployment-ready brand system with documented guidelines, positioning VPN as the only full-service visual marketing provider in the Kawartha Lakes. Finalized assets include the SVG logo suite, brand style guide, and content templates. 

Claude

Canva

Wix

NotebookLM

Adobe Illustrator

BRAND IDENTITY

Brew Haven Cafe - Brand Identity Development

CHALLANGE

Design three distinct fully realized brand identities for a local cafe concept in Kawartha Lakes giving the client real creative choices, not just variations on a single idea.

Approach

Developed four separate brand directions each with its own logo system, color palette, and visual personality. Extended every concept across packaging, signage, and digital formats. The chosen directions were: Warm neutrals,  A hand-lettered aesthetic, Brown and gold was anchored by the tagline "Your local escape in every cup."

Outcome

Four presentation-ready brand concepts with supporting mockups across physical and digital touchpoints, demonstrating both creative range and the strategic reasoning behind each direction.

Canva

Adobe Illustrator

Adobe Photoshop

SOCIAL MEDIA STRATEGY

Simulated Social Media Campaign - Instagram & Facebook

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Challange

Build a complete social media campaign from scratch including: audience definition, platform rationale, content planning, measurable framework for success​.

Approach

Define the target audience persona. Select Instagram and Facebook based on platform fit analysis. Build a four-week content calendar with post-copy creative direction publishing canons. Establish a metrics framework covering reach, engagement rate, saves, and click-through.

Outcome

A fully documented campaign brief within 28 days of content direction. Platforms with specific copy for each format and a measurement plan tied to slated business,  objectives ready to execute and hand off to a client.

Canva

Claude

Dji Studio

DaVinci Resolve

Google Analytics

Capabilities

Skills & Tools

Marketing Strategy

  • Content Marketing

  • Social Media

  • Competitive Analysis

  • Brand Development

  • Campaign Planning

  • Seo Fundementals

  • Email Marketing

Design & Production
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  • Canva

  • Adobe InDesign

  • Adobe Photoshop

  • Comercial Photography

  • DaVinci Resolve

  • DJI Studio

  • Adobe Illustrator

  • Drone Imagery

Ai & Productivity

  • Claude

  • Gemini

  • NotebookLM

  • Notion

  • Prompt Engineering

  • Ai Workflow Design

Platforms & Analytics

  • Instagram

  • Linkedin

  • Wix Studio

  • Facebook

  • Google Analytics

  • Microsoft 365

  • One Drive

  • Google Drive

Contact

Let's work together

Have a project in mind, a question, or just want to connect? I'd love to hear from you.

EMAIL

info@vantagepointnorth.ca

WEBSITE

vantagepointnorth.ca

LINKEDIN

linkedin.com/in/stephen-buck

LOCATION

Kawartha Lakes, Ontario

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